From the June 15, 2011 Wall Street Journal:
Equity Residential, the country’s largest residential real-estate investment trust, hopes its latest perk for its apartment tenants will drive traffic to its doors.
The company struck a deal with Zipcar Inc. to add car-rental services to more of its apartment communities in New York, Boston, Washington, D.C., and Seattle.
By the end of the summer, more than 100 Zipcars are slated to be parked in Equity Residential communities, giving more than 17,000 residents access to the vehicles, the company says. A small number of the company’s properties already had arrangements with Zipcar, but the program is being expanded and formalized.
Tenants receive discounts on Zipcar’s membership fees and on hourly rates. Neighbors of Equity Residential apartment complexes can also rent the cars.