From NAA’s excellent APTly Spoken blog comes this interesting post about the potential use of “daily deal” sites (think Groupon) by apartment communities. Here’s an excerpt:
As Paul Bergeron reported in the article, “Crowds Flock to Online Deals!” in the June issue of units, the concept excited attendees at the 2011 AIM Conference in May who were looking for new and creative ways to attract prospective residents and gain market advantage. Attendees who may have purchased discounted kitty litter on a whim the week prior.
Greg Mazanec, LivingSocial Senior Director, Inside Sales, suggested that apartment owners or their communities consider sponsoring deals, such as attaching the phrase, “Brought to you by Rolling Hills Apartments” to a social commerce offer of $40 worth of dining at a nearby restaurant.
Apartment owners or communities also could try to provide a sense of value for renting at their community by making a deal exclusive only to their current, new or prospective residents, Mazanec said. Perhaps an offer to pay $50 for $100 worth of sclerotherapy will be included in my next resident e-newsletter.