Don’t You Forget About Me

Don’t forget about your prospective residents as soon as they sign on the dotted line… maintain the relationship to keep your residents happy and turn that into renewals!

From NAA’s Aptly Spoken

By Lauren Boston

Don’t You Forget About Me

Yesterday I went into the community clubhouse to renew my lease for yet another year—partly because I like my apartment, but also because I’m far too lazy to clean out my car, let alone pack everything up and move.

As I was sitting there waiting to sign the papers and eating a caramel chew that I swiped from the communal candy dish, I overheard a young couple rattling off a list of complaints to one of the leasing agents regarding the state of their “newly renovated” apartment.

According to these residents, problems include (but are not limited to) condensation on the walls, a broken dryer, chipping paint and a balcony door frame that feels as though it’s going to be ripped out of the wall whenever the door is opened. (They’ll understand what a blessing that last problem is when they get locked out and need to break into their own apartment).

Read more here.