Can Millennials and Boomers Coexist?

Allen Morris Residential has decided to build a community that attracts both Millennials and Baby Boomers:

When W. Allen Morris was planning a new apartment community, he knew he wanted to cast a wide net to appeal to both Baby Boomer and Millennial renters.

So, he took a look at his own family and decided to build a place where they would all feel welcome. The 62-year old Morris surveyed his six children, who range in age from 23 to 32, to find common ground between his Baby Boomer values and their Millennial and Gen Y expectations…

“The idea is not to target a specific age group but to design it for people that like art and fitness and other common interests,” he says. “It should attract a broad range of people.”

Morris’ Coral Gables, Fla.-based company, Allen Morris Residential, will develop the apartment building on two acres of undeveloped land, an entire city block in St. Petersburg.