PTAA member – and past PTAA board member – Rebecca Rosario has an article on NAA’s blog titled Four Ways to Keep Residents Coming Back for More:
When potential residents make the effort to call, email, and spend time at searching for a place to call home, most apartment community staffs are on their best behavior, trying to make the positive first impression in hopes to “woo” the prospect into a lease signing, rent paying member of the community. Mutual trust is built, the future looks bright, and hopes are high for a wonderful relationship. Unfortunately, after the lease is signed, the wooing sometimes stops. As a result, down the road the resident gives notice, serves the office with papers, and the sad fact is they want to end the lease agreement. Similar to a divorce, ending the relationship can be a painful, expensive process. You ask yourself, where did I go wrong?
Proactive property managers, and savvy staff know how to not only take care of the obligatory tasks of handling resident(s) needs, they are remarkably good at keeping them (residents) coming back for more and encouraging their friends and coworkers to do the same, creating new resident referrals. –
Visit the blog to see Rebecca’s four ways to keep your residents coming back for more.