From the NAA:
Millennial Branding and EliteDaily, the latter a Millennial-centric publication, recently released results from a 2014 survey of 1,300 millennials regarding, among other things, their consumer behavior. Not surprising, the results noted that nearly 60 percent of Millennials polled — would rather rent a home than buy one.
Personal finance may be a factor, with many Millennials carrying the burden of student loans and a recession-laden job market. Another factor could be Millennials’ tendency to marry and have children later in life.