Marketing Agency Set to Rent Plant 64 Space in Winston-Salem

Plant 64, one of downtown Winston-Salem’s newest apartment developments, will have a new commercial tenant in a space that was originally set aside for retail. From the Triad Business Journal story:

During this period of growth, The Variable has seen its staff swell from 14 to 32, with five positions in areas such as creative, account management, data science and strategic planning. Within the next three to five years, Mullen expects the agency to reach 55 to 60 employees.

That’s what’s prompting the move, with the agency outgrowing its 5,000-square-foot space on Reynolda Road in West End and planning to move into 10,000 square feet within Plant 64 in August at the start of a 10-year lease.

Former R.J. Reynolds Tobacco Co. warehouses, Plant 64 has been redeveloped by Philadelphia-based Pennrose Properties largely as a residential complex. But The Variable will take a space at East Fourth Street and Research Parkway that had initially been set aside for retail use…

As a tenant of Plant 64, The Variable will also have access to the neighboring outdoor social space and pool that also serves residents of the complex, as well as other interior social space and the fitness center.

For four Variable staffers, the commute will involve walking from their Plant 64 loft across a small parking lot to the office.