As the father of three (three!) college kids I can vouch for the fact that their housing is far different – as in superior – than anything we had back in the dark days of the ’80s. According to this article in the Wall Street Journal their amenities are only getting better:
Big student-housing landlords are joining forces with corporate marketers to ramp up the services they provide to the nation’s 20 million college students.
Many students arriving at their new student apartments this fall are being greeted by corporate promotions ranging from concert invitations to discounts on Uber rides.
The deals typically are structured with little money exchanged between the landlords and companies, although in some cases the landlords pay for the products or services…
Students planning to live this fall at 4th Street Commons, off-campus housing near Florida International University in Miami, got emails with $20 discount codes for Uber Technologies Inc. They also will be able to ride a bike free for up to two hours using the Zagster bike-sharing service, and go to free concerts through a partnership with Interscope Records.
All of this comes at very little cost to the landlord, Florida-based Kayne Anderson Real Estate Advisors, which owns 20,000 student-housing beds around the country.
Of course not all student housing providers are into having these types of partnerships, partly because they aren’t confident they know what will resonate with the students:
While landlords have been under increasing pressure to attract tenants as supply swells, some said they are skeptical of corporate partnerships. That is partly because middle-aged real-estate company executives have little sense of the products a 20-year-old student might consider cool.
I totally get that. I’d wonder why they weren’t excited by a $10 gift card from Cracker Barrel.