This piece in NAA’s Industry Insider offers four basic tips to help boost resident retention. This one in particular stood out:
Offer online payment and maintenance services: More than 90 percent of the survey’s participants saw online rent payment and maintenance requests as important online features of a resident portal. And nearly 80 percent said they’d prefer to pay rent online.
None of the tips are rocket science, but is your community doing them and, if not, should it?