For those of us of a certain age the whole Snapchat thing is a bit confusing. We try it and…we don’t get it. On the other hand there are lots of people, usually younger than yours truly, who DO get Snapchat and property managers, especially in the student housing space, are taking notice.
The most recent issue of Units Magazine has an article about marketers using Snapchat. Here’s an excerpt:
Rob Dinwiddie, Landmark Properties, and Barrie Nichols, University Student Living are effectively driving their brands and select community messages through timely images on Snapchat based on paid geo-targeting filters being deployed during key campus dates such as move-ins and social events.
“We created Snapchat filters with custom graphics for each of our communities,” Nichols says. “Coupled with geo-targeting that is based on popular events such as housing fairs, orientations and libraries during exam finals weeks, the results were phenomenal. Popular among students and cost effective, this form of digital marketing proved to be extremely successful. We will continue to build brand awareness and provide interaction opportunities with our target market during key times and events.”
Nichols says these also were used to launch new developments through table tents on campus, local businesses and at events.
“The evolution of this platform has been incredible,” she says. “When we started using Snapchat to communicate with students three years ago, companies were hesitant to see this as an engagement source. Now, there are more people who added us to their Snapchat accounts during targeted events than any other form of social media.”
You really should read the full article as it’s full of great info about the use of Snapchat and other evolving technologies in the student housing sector.