Weathering Craig’s Changes

New policies at Craigslist have rocked apartment managers’ marketing world and Peter Schuh at Multifamily Insiders has some advice on how to react:

Yes, these annoying Craigslist changes are hear to stay. Yes, tracking is dead. No, there is not one weird trickthat will get your html back onto Craigslist.

But there are things that can be done. This is my second list of options. You’ll find the first list here

We’ve all heard the adage about Google: if you use a free service, then you are the product. Well, Craigslist is a free service, and the only difference in using it is that your business becomes a plaything of King Craig. That doesn’t mean we should abandon Craigslist, but we certainly cannot rely upon it either.