7 Sales Tips for Leasing Professionals

Multifamily Insiders has a good article about the challenges faced by leasing professionals, and they end it with seven helpful tips for developing a prospect-centered approach to leasing. Here’s three of them:

Have a conversation, not an interrogation. Too often we’re asking question, question, question, question. Interview. Interview. Interrogate. This is a very scary thing when you’re on the buying side. Have a conversation with the person that you’re talking with.

Focus on the prospective resident. Pay attention to the prospect and treat them like a person. Don’t treat them like a guest card. Don’t treat them like a tour. Don’t treat them like a number. Focus on them, pay attention to them, and listen to what they are saying. Interact with them the way you would want to be treated if you were in their situation. Make them feel like they matter, and you’ll see a tremendous difference.

Start and finish the tour strong. Your prospective resident will be impacted most by what you do at the beginning of the tour (it “frames” the rest of the tour) and the last thin you do (it’s what they’ll most likely remember).

You can find the rest of the tips here.

NAAEI Partners with Multifamily Insiders for Webinar Series

An announcement from Multifamily Insiders’ Brent Williams:

For those who don’t know me, my name is Brent Williams and I am Chief Insider of Multifamily Insiders. And today, I am thrilled to share some very big news. Over the course of Webinar Wednesday’s history, we have had over 7,000 multifamily professionals attend, making it the largest premium webinar series in the industry. And today, we are excited to announce that the program just got much, much bigger. 

I am proud to announce that the Webinar Wednesday team now includes the National Apartment Association Education Institute! NAAEI joins the existing tandem of Multifamily Insiders and The Apartment All Stars, which means the webinars will be bigger, the topics will be even more timely and relevant, and attendees can now get Continuing Education Credits!

Here’s a link to a page with all the Webinar Wednesdays info.