There’s a good post by Tracey Heitzman at NAA’s blog on how to engage your residents on Facebook:
With its 600 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement.
But, if you build it, will they come? And if they come, will they stay and engage?
She then provides lots of tips on how you can keep your Facebook presence interesting, timely and lively. It’s definitely worth a read.