ForRent.com recently published 2014 Multifamily Trends for the first quarter of ’14 and in it they had this interesting nugget of information:
A ForRent.com and Homes.com renter survey revealed that although there was an increase in home rental interest, apartment rentals were most popular. Of 2,200 consumers surveyed, 45% of renters were single and 22% were married with no children. Similar to baby boomers, millennials, or those born from 1981-1996, prioritized convenience, location, and safety over amenities. Millennials made up approximately 42% of the Q1 2014 renter demographic.