Why Seniors are Choosing to Live in Apartments and What That Means for Managers

PTAA hosted a Community Manager Roundtable in Winston-Salem on June 18 which featured a presentation from Corinne Auman of Choice Connections of NC. Her presentation was focused on explaining why apartments are becoming more and more popular for retirees, and what that means for community managers. Here’s some of what we learned:

Why we’re seeing a rise in the number of elderly residents living in apartments:

  • Growing (some would say exploding) elderly population. 10,000 baby boomers turn 65 every day.
  • Maintenance-free living
  • Financial constraints. Independent living communities are significantly more expensive than most market-rate apartments.
  • Not wanting to live with all those “old people.”
  • Not seeing health conditions as serious, or unlikely to improve, and as a result, believing that they don’t need the additional services provided by senior living facilities.

Corinne also provided some tips on how to recognize some indicators that a resident might be struggling or need professional care services, as well as a list of resources to which community managers can refer the resident or the resident’s family members.

We will likely have Corinne lead another session in Greensboro in the near future so keep an eye out for the calendar announcement.